- Selcuk Journal of Agriculture and Food Sciences
- Vol: 32 Issue: 3
- The Role and Importance of Wholesale Markets in Marketing Agricultural Products: A Case Study Wholes...
The Role and Importance of Wholesale Markets in Marketing Agricultural Products: A Case Study Wholesale Market in the Central District of Kocaeli Province
Authors : Bahar Aydin Can, Sait Engindeniz
Pages : 266-273
View : 11 | Download : 11
Publication Date : 2018-12-28
Article Type : Research Article
Abstract :Wholesale markets are established to be operated in a modern way for the purpose of ensuring that fresh fruits and vegetables are traded in a high-quality manner in compliance with food safety and other standards under free competition conditions, goods are supplied, distributed and sold efficiently, and the rights and benefits of producers, consumers and professionals are protected. In Turkey, fresh fruits and vegetables are traded in wholesale markets under the control of municipalities in accordance with legal regulations. For this reason, wholesale markets play a significant role in the regional and national economy, contributing to the revenues earned by municipalities and to the foreign exchange inflow into the national economy by means of export. Different marketing channels are used in Turkey for transferring fresh fruits and vegetables from producers to consumers. However, fresh fruits and vegetables are generally marketed more in the domestic market through wholesale markets. Therefore, the importance of whole sale markets, which form fresh fruit and vegetable prices by bringing supply and demand together, is undeniable. The purpose of this study is to present the demographic profile of wholesale market brokers, who play a significant role in the marketing of fresh fruits and vegetables, and the forms of supply and sale in fresh fruit and vegetable marketing, to identify the problems they encounter and to offer solutions. The main material of the study is the data obtained using face-to-face questionnaires conducted with 33 brokers in the central district of Kocaeli province. In the study, 2014 data was used and analyzed by SPSS Statistics V22.0. As a result of the analyses, it was found that the average age of the brokers was 45.48 years and the mean years of experience of them was 16 and above (by 75.75%), that 96.97% of the wholesalers sold both fruits and vegetables and 3.03% of them sold only onions and potatoes, and that Saturday and Sunday were the top trading days in the wholesale market for fresh fruits and vegetables located in the central district of Kocaeli province.Keywords : Yaş Meyve ve Sebze, Toptancı Halleri, Komisyoncu, Pazarlama Kanalları, Kocaeli