- Research Journal of Business and Management
- Vol: 4 Issue: 3
- IMPACT OF MARKETING AND R&D EXPENDITURES ON FINANCIAL PERFORMANCE: A RESEARCH IN MANUFACTURING INDUS...
IMPACT OF MARKETING AND R&D EXPENDITURES ON FINANCIAL PERFORMANCE: A RESEARCH IN MANUFACTURING INDUSTRY
Authors : Mehmet Caglar, Rauf Nurettin Nisel
Pages : 359-371
Doi:10.17261/Pressacademia.2017.713
View : 9 | Download : 8
Publication Date : 2017-09-30
Article Type : Research
Abstract :Purpose- In this research it is aimed to investigate the impact of marketing and research and development (R&D) expenditures of companies on their financial performance in manufacturing industry. Methodology- Data of 41 manufacturing companies listed on Borsa İstanbul (BIST) was gathered for the period of 2009-2015 from their financial statements. Since the data set is a panel data, methods of panel regression analysis have been performed. Findings- As a result of the analysis, impact of marketing and R&D expenditures on firms’ performance differentiate according to financial performance measures and it is founded that they have no effect on some financial performance indicators. Conclusion- Test results imply that marketing and R&D expenditures have positive contribution to manufacturing companies’ some of the financial performance indicators. However, manufacturing companies cannot use marketing and R&D budgets in an effective and efficient way. Manufacturing companies are not able to manage marketing and R&D activities successfully.Keywords : Marketing expenditures, research and development expenditures, panel data analysis, financial performance