- Journal of Awareness
- Vol: 4 Issue: 3
- THE DIGITAL NECESSITY IN MARKETING EDUCATION TO THE MILLENNIAL GENERATION
THE DIGITAL NECESSITY IN MARKETING EDUCATION TO THE MILLENNIAL GENERATION
Authors : Nevenka Popovic Sevic, Milica Slijepcevic
Pages : 293-304
Doi:10.26809/joa.4.022
View : 11 | Download : 4
Publication Date : 2019-08-01
Article Type : Research
Abstract :Higher education institutions nowadays approach important technological challenges that consequently change the students’ entire educational world. Universities together with marketing educators are exploring how new digital technologies could be applied as an effective pedagogical tool. This article contributes to the marketing education community in the field of digital necessity for millennial scholars. A broad understanding of students’ perceptions and experiences of social media in marketing education is significant for both educational results and student engagements. Adopting such a focus, further reviews represent what students gain from these pedagogical applications and how it will improve their future marketing involvementKeywords : digital technology, marketing education, social media, classroom management, millennial generation.