- Journal of Computer and Education Research
- Vol: 9 Issue: 18
- The Impacts of Behavioral Factors on Social Media Addiction
The Impacts of Behavioral Factors on Social Media Addiction
Authors : Gönül Zeynep Savaci, Birgül Kutlu Bayraktar, Çağla Özen
Pages : 1059-1083
Doi:10.18009/jcer.1013726
View : 9 | Download : 6
Publication Date : 2021-12-21
Article Type : Research
Abstract :Social media has started to play a crucial role in people’s lives. However, excessive social media usage can bring with social media addiction that causes failure in different aspects of people’s lives such as academic life, business life, and even in private life. The main aim of the present study is to discover the impacts of specific behavioral factors, which are openness, loneliness, self-esteem, life satisfaction, creativity, stress, neuroticism, social intelligence, and narcissism, on social media addiction. A survey was conducted with 506 participants. The results of these analyses showed that while demographical factors which were gender, marital status, age, and education level affected social media addiction, income status and occupation had no influence on social media addiction. Moreover, positive relationships between openness and creativity, openness and self-esteem, self-esteem and life satisfaction, loneliness and neuroticism, and negative relationships between self-esteem and neuroticism, life satisfaction and stress were detected.Keywords : Social media, social media addiction, behavioral factors