- Journal of Tourismology
- Cilt: 9 Sayı: 2
- Growth Determinants from the Business Continuity Plans of Selected Travel Companies in the Philippin...
Growth Determinants from the Business Continuity Plans of Selected Travel Companies in the Philippines
Authors : Teresita Bautista, Rolly Mendoza
Pages : 147-156
Doi:10.26650/jot.2023.9.2.1327505
View : 156 | Download : 166
Publication Date : 2023-12-30
Article Type : Research
Abstract :This study examines the business continuity plans of selected travel companies in the Philippines. Growth determinants, as influenced by awareness to external and internal environments, include product, price, customer, cost of goods sold, sales volume, operating expenses, profit and loss with research and repositioning. Responses were collected from the travel companies or 80% (218) of the targeted respondents. A stratified sampling technique was used with the Pearson correlation coefficient which proved the link between BCPs or business continuity plans and growth determinants. It is recommended that periodic adjustments on operations or standard procedures be made as travel related businesses are market and customer driven. Changes in tourism policies, government regulations, preferences of clients, even the current inflation prod strategies to manage sales, income and company expenses. Adapting current business continuity plans ensure growth for travel companies in the now normal. Future research can deal with tour operators, accommodation, other travel and tourism providers using BCPs and discerning if their growth indicators are similar or not.Keywords : Business continuity plan, Growth, Travel companies, Adaptive strategy, Resilience in business