- International Journal of Agriculture Forestry and Life Sciences
- Vol: 3 Issue: 2
- Brand and branding applications of fisheries sector in turkey
Brand and branding applications of fisheries sector in turkey
Authors : Serpil YILMAZ, Olgaç GÜVEN
Pages : 213-218
View : 10 | Download : 4
Publication Date : 2019-12-23
Article Type : Review
Abstract :Turkey is a remarkable country with its variety of aquatic resources, coastal fishing potential and high water quality in comparison with industrialised countries. As a country with the possibility to culture subtropical species also, had a total aquaculture production of 276.5 thousand tonnes while the total fisheries production was 630.8 thousand tonnes in 2017. However, according to the records of Turkish Patent Institute, number of brands and branding initiative are quite low. Indeed, according to the records approximately 300 of the enterprises related to the fisheries sector were branded. High number of independent small-scale enterprises, lack of brand expectation by the consumers and the lack of standardisation in the products offered to domestic consumption were the main reasons of the current trend. However, better income for the producers, more reliable products for the consumers and reduction of product and quality losses is possible with branding and branding concept. Branding potential of the fisheries sector was evaluated within the present study and the advantages of brand and branding was discussed.Keywords : Brand, Branding, Fisheries Sector, Aquaculture Sector, Turkey