- EUropean Journal of Managerial Research (EUJMR)
- Cilt: 7 Sayı: 13
- Digital Twin Technology and Digital Entrepreneurs: On the Trail of Digital Transformation Towards A ...
Digital Twin Technology and Digital Entrepreneurs: On the Trail of Digital Transformation Towards A Sustainable Future
Authors : Bahar Türk
Pages : 86-100
View : 28 | Download : 36
Publication Date : 2023-12-31
Article Type : Other
Abstract :Digital twin technology enables the development of sustainable business models for digital entrepreneurs through factors such as product lifecycle optimization, waste reduction and carbon footprint reduction. In this way, digital entrepreneurs embrace the principles of sustainability in terms of both innovation and environmental responsibility and utilize the potential of digital twin technology in this context. In this context, it is important to explore how today\'s technological innovations and entrepreneurial spirit can serve as a tool to build a sustainable future and how digital twin technology and digital entrepreneurs can contribute to addressing environmental and social issues. The aim of the research is to examine digital entrepreneurs\' approaches to digital twin technology and to evaluate these outputs from a sustainability perspective. For this purpose, digital entrepreneurs\' perceptions of digital twin technology were evaluated with the technology acceptance model (TAM). As a result of the model tested with structural equation analysis, among the variables of TAM model; ease of use has a significant effect on perceived usefulness, perceived usefulness has a significant effect on attitude and intention, and attitude has a significant effect on intention. However, it was observed that ease of use had no significant effect on attitude.Keywords : Dijital İkiz Teknolojisi, Dijital Girişimciler, Sürdürülebilirlik, Teknoloji Kabul Modeli (TAM), Sürdürülebilir Kalkınma