- Ankara Hacı Bayram Veli Üniversitesi Turizm Fakültesi Dergisi
- Issue: 1
- CLASSIFICATION OF DESTINATION SLOGANS IN TERMS OF UNIQUE SELLING PROPOSITIONS
CLASSIFICATION OF DESTINATION SLOGANS IN TERMS OF UNIQUE SELLING PROPOSITIONS
Authors : Gökçe Özdemir Bayrak, Özge Adan
Pages : 61-79
View : 9 | Download : 2
Publication Date : 2013-06-30
Article Type : Research
Abstract :CLASSIFICATION OF DESTINATION SLOGANS IN TERMS OF UNIQUE SELLING PROPOSITIONSKeywords : destination branding, slogan, destination marketing