- Uluslararası Toplumsal Bilimler Dergisi
- Vol: 7 Issue: 1
- DEMOCRATS AND REPUBLICANS IN THE 2010S: A STUDY ON POLITICAL COMMUNICATION IN US POLITICS
DEMOCRATS AND REPUBLICANS IN THE 2010S: A STUDY ON POLITICAL COMMUNICATION IN US POLITICS
Authors : Burak Başkan
Pages : 1-21
View : 9 | Download : 2
Publication Date : 2023-03-31
Article Type : Research
Abstract :Elections in the United States, with its long tradition of democracy, provide a platform for voters to express both their established/embedded values and their perspectives on current issues. The Republican Party and the Democratic Party, which have different traditions, values and political attitudes, are prominent institutional actors in the country\'s political history. This study aims to understand the main determinants of US elections in the 2010s and the political communication strategies developed by the actors in response to these determinants. Although the study does not systematically adhere to a single research method, it can be categorised as qualitative research using content and discourse analysis techniques. It analyses the impact of candidate image, the economy and conservative values on voter preferences and political communication strategies in the elections held in 2010s. According to the results of the study, the image of the presidential candidate is the most important determinant of voter preferences in US elections. In other words, candidates, not political parties, win elections. Therefore, political communication campaigns are designed in a leader-oriented way. In addition, economic issues have remained important in US politics, especially during the election periods of the 2010s. The Democrats, who placed economic issues at the centre of their campaign promises, had a relative advantage over the Republicans, especially in times of economic crisis. On the other hand, as a result of sociological changes in American society, the influence of conservative values on elections has declined dramatically in recent years.Keywords : ABD siyaseti, Demokratlar, Cumhuriyetçiler, siyasal iletişim, seçim