- Uluslararası İktisadi ve İdari İncelemeler Dergisi
- Issue: 26
- AN EMPIRICAL STUDY ON ANTECEDENTS OF CONSUMPTION VALUES: THE MODERATING EFFECT OF SOCIAL CLASS
AN EMPIRICAL STUDY ON ANTECEDENTS OF CONSUMPTION VALUES: THE MODERATING EFFECT OF SOCIAL CLASS
Authors : Tülin Ural, Betül Balikçioğlu, Oğuz Oypan
Pages : 115-134
Doi:10.18092/ulikidince.567924
View : 10 | Download : 3
Publication Date : 2020-01-13
Article Type : Research
Abstract :Recently, cultural transformation has resulted in changing consumption values. Lack of the deeper explanations regarding the antecedents of consumption values is the motivation of this study. The study aims to explain the effects of global consumer culture, individualism, collectivism and materialism as antecedents, on consumption values of consumer. A partial least square structural equation modeling (PLS-SEM) and multi-group analysis was applied to test the hypotheses suggested in the structural model. The results indicate that materialism partially mediates the relationship between global consumer culture and consumption values and, the relationship between collectivism and consumption values. Materialism full mediates the relationship between individualism and consumption values. The results reveal that there are no differences the direction and power of the structural model paths between middle-class group and other-class group except for indirect effects.Keywords : Social Class, İndividualism, Collectivism, Materialism, Consumption Values