- Turizm Akademik Dergisi
- Vol: 6 Issue: 2
- A Case Study Based Mix-Method Research Design for Practicing Resource Orchestration in Tourism Desti...
A Case Study Based Mix-Method Research Design for Practicing Resource Orchestration in Tourism Destinations
Authors : Emre Erbaş
Pages : 239-253
View : 8 | Download : 3
Publication Date : 2019-11-01
Article Type : Research
Abstract :The ability of modular design of tourism attractions is crucial to attract tourists to certain destinations. Establishing connections between these attractions in a way to create multiplicative effects can be a great value for the competitiveness and sustainability of destinations. Still, appropriate techniques and managerial approaches for analyzing and practicing such an approach are ignored in the extant research. This study develops a case study-based mixed-method research design based on analytical hierarchy process and interpretive structural modeling techniques with resource orchestration theory to better understand and practice destination product portfolio development. The practice of the proposed approach is illustrated in a city tourism destination. The product options regarded here include the orchestration of different types of tourism bundled of different attractions within the case destination. A mapping of interconnections between the types of tourism is presented which is based on the degree of their relative explanatory power and hierarchical levels. The proposed method is appropriate not only for tourism but also for other areas of management or marketing of a product or service. Discussions and suggestions based on the proposed approach are also included.Keywords : Mixed method, qualitizing, case study, resource orchestration, tourism destination