- Siyaset, Ekonomi ve Yönetim Araştırmaları Dergisi
- Vol: 6 Issue: 2
- Islamophobia and the brand of Osama: What’s in a name? What’s in an image?
Islamophobia and the brand of Osama: What’s in a name? What’s in an image?
Authors : Philipp O. Amour
Pages : 63-74
Doi:10.25272/j.2147-7035.2018.6.2.05
View : 8 | Download : 3
Publication Date : 2018-04-01
Article Type : Other
Abstract :.Keywords : Middle East, Islamophobia, brand image, brand identity, brand persona, brand name, negative branding, Osama bin Laden, discrimination