- Paradoks Ekonomi Sosyoloji ve Politika Dergisi
- Vol: 13 Issue: 1
- DECISION-MAKING STYLES OF CONSUMERS IN TURKEY AND AZERBAIJAN: A CONSUMER STYLES INVENTORY APPROACH
DECISION-MAKING STYLES OF CONSUMERS IN TURKEY AND AZERBAIJAN: A CONSUMER STYLES INVENTORY APPROACH
Authors : Erkan Özdemir, Zaur Omarov
Pages : 59-79
View : 13 | Download : 4
Publication Date : 2017-04-01
Article Type : Research
Abstract :Consumers make purchasing decisions based on different criteria. These criteria, which can be considered in many different titles such as price, quality, fashion, entertainment, also shape the purchasing decision-making styles of consumers. Consumers can be divided into market segments according to decision-making styles. This study aims to determine the decision-making styles of consumers in Turkey and Azerbaijan and compare the decision-making styles of consumers in the two countries. The data collected by means of face-to-face interview with consumers living in Turkey and Azerbaijan were analyzed by factor analysis. As a result of the study, seven consumer decision-making styles were found in Turkey and four consumer decision-making styles in Azerbaijan. T hese factors were similar to those found in other countries.Keywords : Decision Making, Decision Making Styles, Consumer Styles Inventory (CSI), Turkey