HOW DO FIRMS’ ACTIONS IMPACT GREEN SCEPTICISM? THE EFFECTS OF GREEN BRAND ASSOCIATIONS, GREEN BRAND EQUITY AND GREENWASHING

Ulun Akturan, Nuray Tezcan

Publication date : 2019-12-30

LOGISTICS MANAGEMENT IN DISASTER

Selminaz Adiguzel

Publication date : 2019-12-30

A QUALITATIVE RESEARCH ON PERCEIVED AUTHENTICITY OF CORPORATE SOCIAL RESPONSIBILITY

Gozde Nur Kazazoglu Sahin, Sebnem Burnaz

Publication date : 2019-12-30

CAN BRAND IMAGE BE RECOVERED AFTER NEGATIVE PUBLICITY? EFFECTS OF SEVERITY AND CORPORATE SOCIAL RESPONSIBILITY

May-ching Ding, Chih-huang Lin, Yu-bing Wang, Yi-jing Lee

Publication date : 2019-12-30